Now for something different …

I thought I knew what I was going to do next. It was going to be a clever combination of crime novel and speculative fiction, with a main character sleuth who has been growing in my head for over a year. I  called the project “Next” and made folders for it on my computer and in real life. “Next” was about to happen.

Then I got a day at a spa for mother’s day.

It was six hours of relaxing with cucumber slices over my eyes while people massaged my feet and poured me champagne. Yes, it was as wonderful as it sounds.

It was also the longest I’ve gone in a long time without prodding my brain to do what I wanted it to do. (Wait. Aren’t I and my brain the same thing?)

The point is I, or some part of me, went ahead and used this wonderful time to make up a story. A rather good story, really. It didn’t surprise me because making up stories is what I’ve always done when I relax, and there was no doubt I was relaxing. I was kind of surprised at how complex the tale got, however.

By the time I’d driven home, I knew what I had to do. You see, the only time I struggle with writers block is when I (okay, some part of me, let’s call her the adult manager in charge of my head) insists I write whatever Ms. Manager has decided I must.

No matter how hard Ms. Manager insists, it doesn’t happen.

The little kid in my head who makes up the stories simply stops making them up until she is once again allowed to tell her stories, in her way. I’ve learned that if I want to be a writer, I let this little kid do as she damn well pleases. The editor in me (who I suspect is in cahoots with Ms. Manager) can clean up her mess later.

And this little kid really, really wants to tell the story she made up at the spa. So ….

I’ve drawn her a map of the imaginary realm where it will take place.  She named the characters during the full body massage, but I fleshed out several important secondary characters for her, provided a rough timeline, and created a few new words to describe concepts she came up with that don’t have a word in English.

My best friend and chief research associate (who also carries the title of “husband”) has agreed to watch a few old movies with me to provide background I know I need.

Three other people I’m close to have been nice enough to listen to a verbal version of my story. I find that telling it aloud helps me clarify it and hang on to it better, sort of the way describing a dream to someone else helps move it into the conscious mind.

Now, I’m ready to start the messy, emotional process of writing a raw draft. It generally involves yelling, crying and laughing aloud on my part, so I tend not to write first drafts in public places. It’s a scary process for me, yet it’s an exhilaration beyond any I know.

Later, all the adults in my brain will take over, and hopefully turn it into a book. We’ll see …

 

 

 

Where did all those genres come from??

I began this adventure in marketing my books armed with good advice and two how-to books literally walking me step by step through the process. I put one of them aside fast, when I realized I couldn’t afford my learning curve with Facebook ads.

My how-to book for successful Amazon ads had problems, too. It was written back when Amazon offered something called Product Display Ads, an option my source highly favored. By the time I got to following his advice, this type of ad had been discontinued. (Thank you Amazon.)

The replacement for product display ads was like handing a chain saw to someone who wanted to use a stiletto.  I could use the power of ads displayed on a kindle, but could only select my audience using broad genre types like Women’s Fiction. These are called Lock-screen Ads and I am selling books with them, just not nearly enough to be actually making money. At least so far.

Amazon’s other options for me is something called a Sponsored Ad.  My mentor/author didn’t think much of using these, but I bravely tried the concept of picking keywords from my books and bidding for clicks. Every time, it failed miserably, but the good news is if hardly anyone clicks on your ad, it doesn’t cost you much.

A little poking around showed me I had another choice called Individual Products. It involves picking products (books) similar to mine, and advertising to those who buy them. It took forever to seek out these books, although it probably was a good exercise for me to get to know more about what was out there. None-the-less, all this effort yielded even fewer clicks and cost almost nothing.

Then recently a new option emerged. I could bid to advertise based on genre, just like with my Lock-screen ads, but the ads would appear to all Amazon users. So I tried it. And oh my goodness.

The stiletto was back, just not on Kindle where I needed it. I still can’t pick my audience by demographics like gender or age, but I can specify my ideal reader using genre divisions I never knew existed. With Lock-screen Ads, my tale of a 40-something female telepath who gets involved rescuing a kidnapping victim gets advertised to readers of women’s fiction, fantasy, and adventure.

Here women’s fiction alone offers more options than I’d ever heard of.

So I’m trying it.  Will this turn out to be the magic bullet that sells my books at an actual profit?

There is no one in this world more hopeful than a self-published author.