Where did all those genres come from??

I began this adventure in marketing my books armed with good advice and two how-to books literally walking me step by step through the process. I put one of them aside fast, when I realized I couldn’t afford my learning curve with Facebook ads.

My how-to book for successful Amazon ads had problems, too. It was written back when Amazon offered something called Product Display Ads, an option my source highly favored. By the time I got to following his advice, this type of ad had been discontinued. (Thank you Amazon.)

The replacement for product display ads was like handing a chain saw to someone who wanted to use a stiletto.  I could use the power of ads displayed on a kindle, but could only select my audience using broad genre types like Women’s Fiction. These are called Lock-screen Ads and I am selling books with them, just not nearly enough to be actually making money. At least so far.

Amazon’s other options for me is something called a Sponsored Ad.  My mentor/author didn’t think much of using these, but I bravely tried the concept of picking keywords from my books and bidding for clicks. Every time, it failed miserably, but the good news is if hardly anyone clicks on your ad, it doesn’t cost you much.

A little poking around showed me I had another choice called Individual Products. It involves picking products (books) similar to mine, and advertising to those who buy them. It took forever to seek out these books, although it probably was a good exercise for me to get to know more about what was out there. None-the-less, all this effort yielded even fewer clicks and cost almost nothing.

Then recently a new option emerged. I could bid to advertise based on genre, just like with my Lock-screen ads, but the ads would appear to all Amazon users. So I tried it. And oh my goodness.

The stiletto was back, just not on Kindle where I needed it. I still can’t pick my audience by demographics like gender or age, but I can specify my ideal reader using genre divisions I never knew existed. With Lock-screen Ads, my tale of a 40-something female telepath who gets involved rescuing a kidnapping victim gets advertised to readers of women’s fiction, fantasy, and adventure.

Here women’s fiction alone offers more options than I’d ever heard of.

So I’m trying it.  Will this turn out to be the magic bullet that sells my books at an actual profit?

There is no one in this world more hopeful than a self-published author.

So that’s what she really looks like?

My vision of main character Teddie was always ethereal, much like the triplicate vision of her on the first cover. She was 17 and attractive, with curly black hair and dark eyes, but that was about all I knew.

When I decided to rename my books, I needed new covers. Current fashion is to show the main character, so it looked like I had to find someone who could show the world what Teddie really looked like. I found a group called Deranged Doctor Design.

When we started the cover for Layers of Light, we’d just finished the long and sort of painful process of doing many iterations of the cover (and main character Alex) for the previous book, Twists of Time. Lucky for all, the fine folks at DDD had a way to deal with people like me, who didn’t know what they wanted till they saw it. They sent me six potential Teddie’s to choose from.

I ruled out the three on the right without hesitation. These young ladies weren’t Teddie, and in general they had a little more angst than I wanted. Model #2 was a little too glamorous, so I went back and forth between the sweet innocence of model #3 and the slightly more worldly model #1. In the end, worldly won out.

The brown haired, blue eyed model needed some changes in coloring. They turned out to be trivial for my book cover designers.

Teddie got high praise from my own personal focus group, though one critic pointed out she had a bit of a “Tomb Raider vibe” to her, but that wasn’t necessarily a bad thing.

When it came time to create the last cover, we needed Teddie to make a second appearance, but not with an identical face. This particular model had dozens of photos to choose from, but unfortunately many of them had to do with selling beauty products.

I needed the new tough Teddie, fully aware of her superpowers and ready to kick butt. The selection wasn’t promising. We ended up with a pose that wasn’t all that different from the one used on Layers of Light, but it was different enough and it worked.

When I saw Teddie standing there with the rest of her family, I knew I’d gotten it right. This was what Teddie really looked like.

 

How much changes in six years?

The Original Teddie

As my novels receive their new names, they’re also getting rewritten. Lingering errors are being fixed, and unnecessary words, phrases and entire scenes are landing on the cutting room floor. All well and good. My biggest conundrum doesn’t come from what should never have been that way to being with.  It comes from what shouldn’t be that way now.

The first draft of this novel was written in 2013. How much changes in six years?

Society continues to evolve. At least more so than not.

My book Layers of Light is not only about human trafficking and female heroes, it is a book about the obstacles faced by women everywhere. It was written before the Me Too movement, and before we had a major candidate for president who was a woman. It was written before “grab ’em by the pussy” and Stormy Daniels. In some ways, it feels to me as if it comes out of a more naive time. How much of the world of 2019 should go into a rewrite?

I also continue to evolve. At least I hope so.

The New Teddie

For over three years now, I’ve been a more or less full time writer. Thanks to classes, groups, and online opportunities, I’ve gotten better at my craft. Practice and study will do that for you.

I’ve also become more politically aware. Writing full time gives you a little more wiggle room to pay attention to the world. As you pay attention, you learn.

Having more free time has also allowed me to be a volunteer. I spend a day a week helping survivors of domestic violence. Individually and in aggregate, they and the social workers who assist them, have taught me so much. It’s no surprise some of that pertains to novel about obstacles women face.

So how much of the new me should go into a rewrite?

I’m making decisions about this all on a case by case basis. Definitely redo that. Don’t touch this. Modify a little here. I hope the result will be a realistic book about young women in 2012 that resonates with the real women of 2020. I think that’s possible.

 

 

A New Look

I’m so excited about this new cover. The original one was probably my favorite of the six, perhaps because I love the color green. And moonlight.

This one has taken it to a whole new level, with a beautiful new Teddie, an appropriately intimidating-looking Lhatu, and a Buddhist convent tucked into a cliff in the Himalayas. Just like in the book!

I’m also particularly pleased with the title of this one, and the way the fine people at Deranged Doctor Design added light to represent what Teddie insists on calling the world of mist.

Now, my job is to make sure the story itself is worthy of all this.

The first round of editing is complete and I’m pleased so far. It’s almost 15,000 words lighter and, more importantly, 15% better. (I’m joking. Obviously I have no way of knowing how many % better it is, but the point is I can see the improvement.)

It will get one more edit in March, followed by two passes at proofreading by two different people, then hopefully be released for sale around the middle of April. Wahoo.

But first I have to get Shape of Secrets out there this weekend, and Twists of Time next month. It’s going to be a busy spring.

Have Courage

In “Layers of Light” a teenage girl and an elderly woman join others in a daring rescue attempt. One of the themes of this book is that all humans are capable of impressive courage, including the many demographics we don’t usually associate with this trait.

I’m trying to show more courage in my own life, and for me right now that translates into being more honest about who I am. My deep dark secret? I write science fiction ….

This may seem to some as nothing to hide, but I’ve worn a lot of different hats and made acquaintances in a lot of different arenas.  In many settings, my secret life as a teller of fantastic tales would be considered odd at best.

None the less ….

When I reissued my first novel x0 as the the shiny new “One of One” last week, I decided to send an email about it to everyone in my contacts list. Everyone. I guess I saw it as a sort of therapy. Here I am. I make up stuff and I’m proud of it.

How many people are in your contacts list? I had no idea, but mine included over 700. So the first thing I accomplished was cleaning it out. Getting rid of people I knew I didn’t want in there took it down to more like five hundred, and getting rid of those I had no clue who they were got me to 434.

Then I parceled it into groups, thinking that way I wouldn’t have to hide everyone behind a bcc and have a greater risk of ending up in their junk folders. You know, high school friends. College friends. My husband’s relatives. I made my way through every category that had two or more entrants and I will say I learned a great deal about my own life and the people I’d bothered to stay in touch with along the way. Some segments are well represented, others barely at all. Interesting.

I finished it all with a category called “you’re a friend I can’t classify” and called it done.

Then I sent everyone an email saying

You know what happened? Yup, about 390 people didn’t get the email, didn’t open it, or didn’t respond. That’s not what matters. Forty or fifty people did, and they contacted me and said “wow, that’s really cool.”

Yeah.

 

c3 is dead

What prompts an author to kill her own book?

A few weeks ago my fourth novel, c3, was killed by own hand. It made me sad. I finished writing c3 in late 2013, and released it on Kindle February 6, 2014. I’ve been told its hero, teenager Teddie Zeitman with her exuberant heart and a talent for out-of-body experiences, is one of my best creations. Green happens to be my favorite color, and the ethereal cover for c3 was my favorite of all the six.

But times change. Goodreads shows only three people currently reading my novel. Sales have gone from small to nearly zero.

I’ve never totaled up the exact sales, because it’s hard to separate a sale from a give-away but I suspect I’ve been paid for about a hundred copies (if you don’t count friends and family.) I’d hoped for more sales, of course, but every time a stranger liked my book and let me know, it delighted me. No regrets.

A few months ago, I attended a conference of science fiction writers, and signed up for a mentor. It may have been one of my more useful decisions. This professional writer pointed out that I could still have a marketable product in this particular story, but I needed a more genre-appropriate cover, a much better title, and an updated and aggressive marketing plan.

I can change the title of my book? Apparently I can. I need a new ISBN number (no problem). I  need to acknowledge to the new reader what has been done (just in case he or she is one of the 200 or so humans who already read this story.)

And …. I needed to kill c3. That is, it had to go off the market completely. No electronic versions for sale, although those who have it obviously always will. No new paperbacks printed and sold, although nothing can prevent current owners from reselling their copies on Amazon and elsewhere.

Over the years, I’ve eliminated all the hyperlinks in the book, and the text that went with them. I’ve made corrections and done minor clean-up. Why not. But I’ve refrained from doing anything major.

Because this will be a new book, I have the chance to do some serious editing. So I am. I’m giving more attention to point of view. I’m taking the techniques I’ve learned over the past six years, at conferences, from other writers, and simply from practicing my craft for hours every week, and I’m doing my best to fold those learnings into telling my story better.

It is still a work in progress, but so far I’m pleased with the result.

So while c3 will soon cease to exist, it will give birth to a new and better novel, to be called Layers of Light. I’ll be blogging all about it here soon.

 

Sometimes I Fly

I’ve always wanted to be a bird. In eighth grade I took my first trip in a plane. I squirmed with joy during take-off when it was everything I had dreamt.

I was flying.

One of my most common reoccurring dreams has always been being airborne. I’m surprised to find myself aloft, then I remember. That’s right. I always knew how to do this. I just forgot I knew. Sometimes I get details of what works, like I have to hop twice on my left foot before I jump off, but those recipes for flight have never been the same twice and not one has worked the next morning.

I keep on flying in my dreams.

When I got drunk in college, it made the room spin and made me laugh but the best part was when it made me feel like I was soaring through the air. After I graduated, I talked a friend into sky diving with me and even though I was scared, I was exhilarated, too.

Once I got my first real job, it came with this new thing called discretionary income. I signed up for flying lessons. I did fake emergency landings in fields and got okayed to fly solo. Sunday mornings, I’d drive to the little airport and spend my drinking money on an hour of airplane rental instead.

And I flew.

Then I got older. I had babies. They cried at changing cabin pressure when it made their little ears fill with pain and vacationing by car was better. I dreamt about flying, but not as often. When the dreams came, I was alone, moving silently through the air over wilderness. Maybe it was because I traveled a lot for my job, through busy airports on crowded flights, in seats that kept getting smaller. Claustrophobia kicked in. I decided conference calls worked fine.

I didn’t fly often.

Time takes some things, and it gives others. I now travel to places I’ve always wanted to go. The planes are crowded, but they’ve shown me the Andes from thirty thousand feet, and the island of Madeira sparkling in the twilight of a frothy Atlantic.

These days I write. When a sentence comes out perfect, I suck in my breath knowing it’s the best it can be. The sensation feels like flying.

When I edit my work, sometimes my words reform themselves beyond the original, and the outcome makes me laugh or cheer or cry. I am flying, then, the way I’ve always known I could, the way I was meant to do. Sometimes the realization makes me cry even more.

It’s amazing. Sometimes I fly.